Few automakers evoke the same sense of freedom and adventure the way Land Rover does. It’s an iconic brand that has cemented its reputation by providing drivers with unbridled off-road performance and genuine luxury. And now, the fabled automaker has announced a new member to its storied lineup that is sure to define the premium compact SUV segment.
Land Rover has finally drawn back the curtain on its new Discovery Sport. This premium compact SUV is set to wow audiences when it launches in 2015, providing consumers with all the confidence and capability of a Land Rover vehicle—all while delivering unrivaled versatility and pure driving joy.
The Discovery Sport is immediately defined by its progressive design. The vehicle’s proportions combine to create an athletic-looking SUV that retains a high level of sophistication. Sporting a unique 5+2 seating arrangement, this groundbreaking addition to the Land Rover family has also been optimized for maximum volume and versatility.
"Our challenge has been to combine premium design with exceptional versatility; the two attributes must work in harmony," said Gerry McGovern, Land Rover Design Director and Chief Creative Officer in a press release. "I'm proud to say we've achieved that; Discovery Sport's dynamic design will resonate on an emotional level with consumers, and this vehicle is more versatile than any other premium compact SUV on the market."
Land Rover’s spirit of adventure carries over into the vehicle’s interior, where owners and occupants are met with high-quality materials and a mouth-watering aesthetic. This is reflected by the Discovery Sport’s vertical center console graphic that mirrors the exterior’s premium design.
The vehicle’s tech-focused versatility is also clearly evident in its modern design. Storage solutions abound, and the Discover Sport provides up to four 12V power points and six USB charging ports (specified for all three rows of seating), allowing multiple electronic devices to be charged simultaneously.
While only a fraction of the advanced equipment available, the new Discovery Sport features an innovative head-up display (HUD), an all-new eight-inch touchscreen infotainment system, and autonomous emergency braking.
In addition to a unique and versatile 5+2 configuration, the new Discovery Sport boasts a new multi-link rear axle that directly enhances the new model’s driving dynamics while contributing to the vehicle’s ample and flexible cabin space behind the second row.
Of course, it wouldn’t be a proper Land Rover without true off-road capability, which is why the Discovery Sport is equipped with Terrain Response® technology, the ability to wade to 600mm, and a supple long-travel suspension.
At launch the Discovery Sport will be equipped with a range of four-cylinder turbocharged gasoline and diesel engines. Both the all-alloy Si4 2.0-liter gasoline engine and the 2.2-liter turbodiesel feature stop-start technology, high-pressure direct injection, low-friction internal components, and smart regenerative charging for outstanding performance and economy. Transmission options will include both a nine-speed automatic and six-speed manual, along with a choice of two- or four-wheel-drive.
The all-new Discovery Sport is shaping up to be quite the event when it launches in early 2015. For more information on this and other revolutionary Land Rover vehicles, be sure to visit or contact our dealership today.
Image: Land Rover (European model shown)
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Land Rover is one of automotive industry’s true pioneers, and that spirit of innovation is being pushed to its limit with the automaker’s latest goal of developing a truly intelligent self-learning vehicle. Not only will this give new meaning to the term “smart car” but the research being carried out will provide driver’s with a truly personalized driving experience, aimed at helping prevent accidents, reducing driver distraction, and enriching the driving experience altogether.
By utilizing the very latest machine learning and artificial intelligence software, Land Rover’s self-learning car will provide a comprehensive suite of services to drivers.
Until now, Land Rover says that self-learning car research has focused primarily on navigation prediction. The British luxury automaker wants to take things further, however, by providing a self-learning experience that deals with the daily minutiae of driving, such as learning driver habits in relation to calendar events, weekly schedules, time of day, and predicted weather conditions.
Land Rover’s intelligent system would be able to recognize a driver merely by their smartphone, and by the time the driver was buckled in and ready to go, the vehicle’s smart system would have adjusted the car’s mirrors, steering wheel, and seat settings, to name a few. The car would even be able to review their schedule for the day and pre-set navigation depending on traffic conditions and scheduled commitments. In the event that they were going to be late, the vehicle would offer to place a phone call and notify others ahead of time.
Land Rover’s proposed future certainly sounds like it was plucked from a science-fiction movie, but its motives are very much centered on a world where safety and driver distraction are virtually eliminated thanks to advancements in technology. The idea being that the more the vehicle responds and watches over daily “chores,” the less a driver will be preoccupied with devices like smartphones and tablets and therefore disengaged with what is taking place on the road.
Some of the features included in the Self-Learning Car concept:
- Vehicle Personalization – climate, seat, steering wheel, mirrors and infotainment settings.
- Destination Prediction – automatic destination entry to navigation system based on historical usage.
- Fuel Assist – suggests fuel stations which have the driver’s preferred brand and location, based on historical usage. The car will let you know if you have enough fuel before long journeys the day before you travel.
- Predictive Phone Call – predicts who you are likely to call in a certain situation.
- Passenger Awareness - will activate passenger preferred infotainment settings and personal climate zones.
- Intelligent Notifications – based on traffic situation, the car can alert people that you will be late or provide relevant contextual updates such as flight delays on your drive to the airport.
- Auto Adaptive Cruise Control (ACC) – when AACC is activated, the car applies the distance setting and acceleration profile it has learned when the driver is driving the vehicle.
Land Rover vehicles are already some of the most advanced around, and it’s clear the brand has no intention of letting that change. While it may be some time before we see Land Rover’s smart vehicle technology make its way to production, we encourage you to visit our dealership to experience the already amazing and dynamic technologies included in each and every Land Rover model.
Image: Land Rover
No other automaker in the world is dedicated to delivering the same level of customer satisfaction quite like Land Rover. The fabled British brand has long been committed to delivering stellar vehicles while also providing a buying experience unlike any other. Now, Land Rover is taking further steps in order to cater to customers’ needs with a new consumer-focused Special Operations Team.
The new Special Operations division will be based in a new dedicated Technical Center, located in the West Midlands area of the UK, close to the current headquarters, with the sole purpose of meeting the increasing expectations of new and existing Land Rover customers.
The Special Operations division of Land Rover will offer a number of personalized and dynamic services, including the delivery of Halo vehicles, performance derivatives, ultra luxury products, and limited run collector editions. Special Operations will also offer bespoke commissions and an extended choice of color and trim specifications and accessories.
Heritage owners also get access to a number of products from vehicle recreations, servicing and restorations, through to the creation and provision of heritage parts. Land Rover also says that a “new portfolio of branded goods that will engage with a wide audience of current and potential customers” will also be available.
Jaguar Land Rover's Chief Executive, Dr Ralf Speth, commented in a press release, "The creation of Jaguar Land Rover's Special Operations demonstrates our continued commitment to placing customers at the heart of everything we do. This investment in exciting and desirable products will reinforce the global reputation of both Jaguar and Land Rover brands."
The creation of Land Rover’s Special Operations Team is just one of many ways purchasing and owning a Land Rover vehicle is an experience and no longer a mere process.
For more information, or to test drive on of many exciting Land Rover models today, be sure to contact our dealership.
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